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Media Training: Don’t Let Your Speech Get Stuffed
As an investigative reporter, I gathered a lot of information for stories. My stories were longer than most on TV, but I still prevented myself from squeezing too much information into the report. Yes,...
View ArticleMedia Relations: If The President Can, So Can Companies
Some of the most maddening story pitches businesses and PR firms sent me were those not offering interviews with customers exemplifying the issues. I wanted to interview more than a boss, executive...
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